Help for Real Estate Agents
Buy The GuideMany people think that selling real estate is an easy profession. The truth is that it has never been more difficult to sell real estate, especially in Florida.
For starters, it takes years to build up a strong base of buyers and sellers.
The paperwork seems to be never ending and there is no such thing as an easy transaction.
And even when you have a motivated buyer ready to purchase, the real estate boom combined with the 2004 and 2005 hurricane seasons have led to a combination of high prices, outrageous property taxes, and skyrocketing homeowners insurance in Florida.
It used to be easy for real estate agents to estimate the monthly costs for principal, interest, taxes, and insurance. Buyers would accept those figures and purchase the home.
However, in today's market, buyers are demanding to know exactly what each monthly expense items is going to cost. And who could blame them given the dramatic cost increases?
At the same time, there has never been a better opportunity for Florida real estate agents to deliver value to home buyers by helping them find solutions to rising costs.
With homeowners insurance, it used to be a simple matter of sending those home buyers to your long established connections with local insurance agents who would quote a reasonably priced policy and break it down for them on a monthly basis.
In today's market, that's not enough.
Your insurance agent may be struggling to find affordable, private insurance carriers as well. And if they refer your customers to a high priced policy, there is a good chance it will kill the home purchase - especially if the monthly payments are too high.
So why take that chance?
Send your customers to the Home Insurance Buyers Guide - the only place where Florida homeowners can find out exactly who is writing new business and how to find that coverage. Referring your home buyer to the Buyers Guide increases their chance of finding affordable, private Florida homeowners insurance. And in today's difficult markets, it might even save the sale!